Since humankind invented the wheel, we’ve been determined to take it to new heights, push it to the limit, and revel in the experience. Ritual is a big screen celebration of the indomitable human spirit that defines the sport of mountain biking with unforgettable film-going experiences. The film series highlights incredible athletes, creative filmmakers, engaging storylines and stunning cinematography; bringing riders together in mountain biking’s greatest cities and venues.
RITUAL will unite passionate riders for a unique celebration of bike culture Learn more about the films, riders, tour dates, and more at