The conference will offer more than a dozen workshops led by farmers and regional professionals, including several that address the continued effects of COVID-19 on the industry, such as Direct Marketing in the Time of COVID, Optimizing Your Online Store, and Planning for Meat Sales in 2021. The conference also includes a business planning track in collaboration with Mountain BizWorks. The popular Grower-Buyer Meeting will return in a virtual format, giving farmers the chance to meet individually with grocers, distributors, and chefs. Farmers can receive one-on-one support on legal, recordkeeping, marketing, and production planning issues.