It’s called “ Lovers Lane on Main ”. The concept is simple: two businesses will ‘pair up’ and when, for example’ you buy lunch at Mountain Deli you will receive a Valentine for 10% off a dozen roses from Narnia Studios. When you purchase anything at Narnia, Mountain Deli will offer some incentive as well.

Merchants in downtown Hendersonville are celebrating Valentine's Day with sweetheart deals during the eigth annual "Lovers Lane On Main".

Everybody is so 'in love' with this idea of pairing up!

Hopefully, you will all 'fall in love' with downtown Hendersonville all over again. Valentine Flyers will be on the doors of participating "couples". The promotion will run from February 1 through the 14th. Watch for special valentines on the doors of participating merchants!

(Image provided by Stock.Xchng.)

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