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BMW Group USA Reports June Sales


The BMW Group in the U.S. (BMW and MINI combined) recently reported June vehicle sales of 26,155, a decline of 11 percent from the 29,394 vehicles sold in the same month of 2007. For the first six months of 2008, BMW Group sales are down 3.9 percent to 157,913 vehicles versus the 164,338 sold in the first half of 2007.

The X5 and the new X6, as well as the Z4 models, are manufactured exclusively at the Spartanburg County BMW plant for worldwide distribution.

BMW Sports Activity Vehicles Sales:
Sales of BMW Sports Activity Vehicles are down 14.8 percent in June to 4,389 vehicles over the 5,152 sold last June. Year-to-date, sales of BMW Sports Activity Vehicles decreased by 10.2 percent, to 27,991 vehicles compared to the 31,184 sold in the same period of 2007. The new X6 sold 623 vehicles this month. The X5 sold 2,247 in June 2008, down 10.7 percent from the 2,517 sold in June 2007. Year-to-date X5 sales total 16,370, down 4.6 percent from the 17,158 sold year-to-date by May of 2007.

Z4 Roadster Sales:
Z4 sales were down 48.7 percent to 428 in June 2008 from 834 in the same month last year. Year-to-date Z4 sales total 3,657 through June 2008, down 20.1 percent from 4,576 through the same month last year.

MINI Brand, MINI Automobiles Sales:
MINI USA reported sales of 5,211 cars, a 24.8 percent increase compared to 4,174 cars sold in the same period a year ago. Year-to date, MINI USA also reported sales of 26,400 cars, an increase of 33.6 percent over the 19,759 vehicles sold in the same period a year ago.

Both the MINI Cooper and Cooper S, as well as the new MINI Clubman were very well received during the month of May.

Says Jim McDowell, Vice-President MINI USA: “Dealers are seeing a wide range of trade-ins including a lot of full-size SUVs and pick-up trucks as America thinks more about the cost of fuel. As a result, we are seeing more consideration for small premium vehicles like MINI than ever before.”

BMW Brand Sales:
BMW brand sales declined 17 percent, to 20,944 vehicles compared to 25,220 vehicles sold in June 2007. Year-to-date, BMW reported sales of 131,513 vehicles compared to the 144,579 reported in the same period a year ago, a decline of 9 percent.

"Internet leads and consumer traffic in our dealerships remain good, showing a premium brand such as BMW has the ability to better weather these turbulent times,” said Jim O'Donnell, President of BMW of North America, LLC. “Even in this segment however, we see a desire for increased efficiency and that is providing a natural impetus for strong sales of our new 1 Series and the 3 Series 328i models, but also for other vehicles such as the new X6 where consumers see the combination of efficiency, performance and luxury that's right for their unique needs. Within this overall environment, we are determined to remain profitable and help our corporation. We will do this by exercising disciplined volume management matched to demand, and make a small number of vehicles available to other markets where exchange rates are more beneficial for the company."

Automobile Sales:
BMW’s automobile sales are down 17.5 percent in June to 16,555 versus 20,068 in the same month a year ago. Year-to-date sales are down 8.7 percent, to 103,522 automobiles compared to 113,396 in the first half of 2007.

The Spartanburg County BMW plant, where the X5 and X6 SUVs and Z4 roadster are manufactured exclusively for worldwide distribution, began recycling methane gas as an energy source at the Upstate BMW plant. The recycled methane gas, drawn from the Palmetto Landfill near hendersonville, supplies BMW with 25 percent of its energy needs. " Environmental Protection Agency (EPA) Administrator Christine Todd Whitman said, "This is a win-win for everyone. It avoids the need to burn methane. It yields significant amounts of clean energy. And, by avoiding 55,000 tons of carbon dioxide emissions each year, it results in cleaner, healthier air for everyone to breathe." Currently, employment at the hendersonville County plant totals approximately 4,600.

BMW of North America, LLC has been present in the United States since 1975. ROLLS-ROYCE Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand, the MINI brand, and the ROLLS-ROYCE brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all Z4 Roadster and X5 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 340 BMW passenger car centers, 327 BMW Sports Activity Vehicle centers, 148 BMW motorcycle retailers, 80 MINI passenger car dealers, and 25 ROLLS-ROYCE Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.

(Images provided by BMW USA.)



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