Authentic general store featuring quality goods, traditional clothing and custom fit shoes. Since 1883, Mast General Store has been outfitting the Appalachians with traditional mercantile goods, comfortable clothing, rugged footwear and quality outdoor gear for all mountain seasons. Discover for yourself why….. some times are just too good to leave behind, and why it is a simple pleasure to just browse throughout the store. Visit us in Hendersonville, SC, Hendersonville, NC, and Asheville, NC.
Our motto is simple: Spend Less. Play More. We think everyone should be able to hike, climb, paddle, run explore, and relax in the backyard that is Western North Carolina. We use relationships and purchasing power to get samples and first-run clothing, gear, and accessories from top outdoor brands. Friendly experts help you in our organized store, not a messy bargain basement or on a website that doesn’t let you try things on.
At Diamond Brand we are proud to offer unique customer service and a selection of high-quality outdoor products, hand picked by expert staff to best satisfy our customers’ outdoor gear and apparel needs. Our products cover a broad range of outdoor activities including camping, hiking, backpacking, running, walking, climbing, paddling, yoga, work out, and lifestyle.
53 Biltmore Avenue, Asheville, NC 28801, 828-771-4761
1378 Hendersonville Road, Asheville, NC 28803, 828-684-6262